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Customers Can Support Local Food Banks By Purchasing Everyday Products
Now through June 12 ? PepsiCo Will Donate 10 Cents of Every Participating PepsiCo Product Purchase to Benefit Raley?s Food For Families Program
(Friday June 8, 2012)
WEST SACRAMENTO, Calif.—In honor of National Hunger Awareness Month, Raley’s Family of Fine Stores is offering customers a convenient, budget-friendly opportunity to support their neighborhood food bank by simply purchasing everyday products that may already be on their shopping lists.
Now through Tuesday, June 12, PepsiCo in partnership with Raley’s Food For Families program will donate 10 cents for every participating PepsiCo product purchased at Raley’s, Bel Air and Nob Hill Foods. PepsiCo has selected 24 participating products that cover everything from orange juice to cereal, and many other commonly purchased items. To find a participating product, just look for the PepsiCo Food For Families display card at the shelf.
“PepsiCo is proud to partner with Raley’s for this cause,” said Paul Turcotte, Business Development Manager in PepsiCo’s California Region. “The summer months are a challenging time for food banks, with the absence of school lunch programs, and Food For Families provides needed support to help feed hungry families in the community.”
When a customer purchases any of the following brands at Raley’s, PepsiCo will make a 10-cent donation per product to Food For Families, benefiting 72 food banks throughout Northern California and Nevada.
Participating PepsiCo products
“Hunger exists throughout the year, not just during the holiday season,” said Jennie Teel-Wolter, Raley’s Community Relations Manager. “It’s our hope that with our customers’ support, this campaign will generate between $50,000 and $75,000 to benefit our local food banks during the time they need it most.”
The Food For Families program has raised more than $27 million and 17 million pounds of food through vendor partnerships, its holiday bag campaign and customer donations at checkstands. Raley’s absorbs all administrative fees to ensure that 100% of donations go directly to local food banks.
“The inventory from holiday food drives begins to dwindle during the summer months and hunger continues to be a year-round problem in our community,” says John Healey, President & CEO of California Emergency Foodlink. “Raley’s Food for Families program provides overwhelming support to the more than 6 million people living in California who need food assistance.”
To see where donations go in your local store, visit www.foodforfamilies.org.
About Food For Families:
Food For Families began as a holiday food drive in 1986 and was founded by Raley's Co-Chairman and Owner Joyce Raley Teel and CEO emeritus Charles Collings. Since then, the organization has raised over $27 million and more than 17 million pounds of food for the needy in communities served by Raley's stores, as part of the company’s long-time commitment to local communities. The legacy of the program continues today, thanks to the support of Raley's customers, employees and community partners.