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Raley's Kicks Off Its Annual Food For Families Holiday Bag Program
Community Giving Program Now Entering its 27th Year
(Thursday November 7, 2013)
WEST SACRAMENTO, Calif.– Raley’s Family of Fine Stores has kicked off its 27thholiday bag campaign with the goal of raising more than 2 million pounds of food to help localfood banks meet the increased demand for food among thousands of hungry families and individuals throughout Northern California and Nevada.
Beginning today through December 31st, donations can be made at checkout counters in all Raley’s, Bel Air, Nob Hill Foods and Food Sources stores or online at www.foodforfamilies.org. Reflecting the nation’s increased focus on healthy eating, this year Raley’s will be offering a variety of fresh and nutritious items including carrots, potatoes, green salad and whole what pasta. The company partners with 72 food banks throughout Northern California and Nevada to distribute the food to help feed the hungry throughout the year.
In 2012, more than 2 million pounds of food was contributed which equated to more than 85,000 bags of food to be distributed to local food banks. To date, Food For Families has raised more than $29 million and donated more than 19 million pounds of dry groceries to food banks in our communities. The program was established in 1986 and is unique in the United States in that Raley’s absorbs all administrative expenses ensuring that 100% of every donation reaches localfamilies in need.
According to a recent study by the Public Policy Institute of California, the child poverty rate in the state is trending upward with more than 2 million children estimated to be living in poverty in the state. The counties with the highest child poverty rates include Merced, Lake, Stanislaus, Sutter and Yuba. In Sacramento County, more than 17.2% of the population consider themselves to be “food insecure” meaning they do not have enough access to food.