Laura Croff is a skilled human resources leader and practitioner with over 20 years of experience. She leads a breadth of areas that support Raley’s team members and the business, including human resources, team member relations, benefits, compensation and labor relations. Laura is passionate about making Raley’s a great place to work.
She began her retail career with Macy’s, moving into management and then human resources. She then led human resources for Lyon’s Restaurants, a large California-based restaurant chain, and oversaw the human resources and labor relations functions for the Farmers’ Rice Cooperative. Laura has served Raley’s for over 12 years in the areas of human resources, talent acquisition and labor relations. Prior to her current role as Senior Vice President, People, she was the Senior Director of Human Resources.
A constant learner, Laura has earned and maintains multiple professional certifications: Senior Professional in Human Resources (SHPR), Professional in Human Resources (PHR-CA) and Society for Human Resource Management Senior Certified Professional (SHRM-SCP). She is certified to deliver 360-degree feedback and is a graduate of the University of Wisconsin-Milwaukee Labor Relations/Negotiations program. Laura graduated from Fresno State with a bachelor’s degree in consumer science. When not working, she devotes time to her yoga practice and home improvement projects.