Skip to Content

Be Inspired

Filter
Transparency

Nutrient Dense

When you want to pack more goodness into fewer bites. This icon means that a product that ...

Transparency

No Added Sugar

Because you’re sweet enough already. This icon means that a product must not contain ...

Transparency

Clean Label

For those who seek ingredients they can pronounce. This icon means that a product excludes...

Transparency

Paraben Free

If you like products that don’t have chemicals you aren’t sure about. This ...

Transparency

Gut Health

For those who go with their gut. This icon means that a product is considered to be ...

Transparency

Meat as 1st Ingredient

For pets that love lots of protein and less filler. This icon means that a product ...

Transparency

No Added Fragrance

If you have sensitive skin or you’re not into perfumey products. This icon ...

Transparency

Carb Friendly

When you want quality—not quantity—carbohydrates. This icon represents products that ...

Transparency

About Our Shelf Guide

What’s your healthy made of? Our exclusive Shelf Guide™ makes it easy to find your ...