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Clean Label

For those who seek ingredients they can pronounce.

This icon means that a product excludes questionable ingredients. Following the same standards as we use for our Purely Made line of products, we’ve identified items that do not contain artificial colors, artificial preservatives, artificial flavors, artificial sweeteners, artificial emulsifiers, thickeners, dough conditioners, maturing agents, bleaching, antibiotics or hormones.

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Nutrient Dense

When you want to pack more goodness into fewer bites. This icon means that a product that ...

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No Added Sugar

Because you’re sweet enough already. This icon means that a product must not contain ...

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Clean Label

For those who seek ingredients they can pronounce. This icon means that a product excludes...

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Paraben Free

If you like products that don’t have chemicals you aren’t sure about. This ...

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