For those who go with their gut.
This icon means that a product is considered to be beneficial for digestive health. There are three ways an item may qualify for the Gut Health attribute:
1) it is a source of probiotics, prebiotics or a fruit, vegetable or food item that has been proven to support healthy digestion, such as bananas, ginger or coconut oil.
2) it has a marketing claim referencing digestion or probiotics.
3) it has a marketing claim referencing that it’s a good or excellent source of fiber or contains at least 10% Daily Value of dietary fiber per our nutrient analysis.