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Understanding Added Sugar Intake

Added sugar is hiding in many surprising packaged foods and beverages. Therefore, added sugar intake has increased drastically in the United States. Many people don’t realize how much sugar they’re actually consuming. So, we’re shining a light on this issue to help you make informed choices.

Bold Moves
Last year, we moved all of the breakfast cereals that are higher in added sugar to the bottom shelf. We’ve posted shelf tags on cereal products to call out the ones that are higher in added sugar. And if you’re looking to quickly find cereals that are lower in added sugar, we’ve posted tags on those items as well.

This month, we’ve taken it a step further by rolling out higher in added sugar and lower in added sugar shelf tags in our pasta sauce aisle—another category in which consumers may find surprising amounts of added sugar lurking.

Learn more about this topic if it’s of interest to you. Watch our animated videos about added sugar! Our Nutrition Strategist and Brand Influencer—Yvette Waters RDN, CISSN—provides great information about the science behind how the added sugar in cereal and pasta sauce products was measured to determine what items qualify for which shelf tags. You can learn about how to calculate your own sugar intake. Also explore references and video content on our Sugar Awareness landing page.


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