For Truckee-based specialty coffee company Drink Coffee Do Stuff, everything starts and ends in the mountains.
DCDS was founded by former X Games snowboarder Nick Visconti, who coined the company mantra – “Extraordinary coffee leads to an extraordinary life.” – in 2012 while shredding the Swiss Alps. The company sources its beans from mountainous regions across the world, then roasts them at 6,000 feet above sea level in their headquarters near Lake Tahoe. Now, customers at Raley’s O-N-E Market locations in Reno and Truckee can taste the difference the mountains make by grabbing a DCDS coffee from our in-store Cafés.
The lower atmospheric pressure in the mountains means that DCDS can start the sugar caramelization phase of roasting sooner and keep it going longer, which helps to preserve natural sweetness. This unique roasting process leads to sweeter, smoother and less bitter coffee, all the better to fuel the adventures of its drinkers.
Besides its deep ties to the Truckee and Reno communities, Drink Coffee Do Stuff also partners with farmers to source the finest beans available. Roughly 90% of DCDS coffees are Certified Organic or Fair Trade Certified at any given time. The DCDS commitment to sustainability not only helps the environment and boosts economic empowerment but also results in a superior cup of coffee.
So, whether you prefer a straight cup of joe, a specialty drink or beans for brewing at home, look for Drink Coffee Do Stuff at our Raley’s O-N-E Market Cafés in Reno and Truckee.