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Laura Croff


Laura Croff is a skilled human resources leader and practitioner with over 20 years of experience. She leads a breadth of areas that support Raley’s team members and the business, including human resources, team member relations, learning and development, compensation and benefits and labor relations. Laura is passionate about making Raley’s a great place to work.

She began her career in retail, working at Macy’s in management before moving into human resources. She then led human resources for Lyon’s Restaurants, a large California-based restaurant chain, and oversaw the human resources and labor relations functions for the Farmers’ Rice Cooperative. Laura has served Raley’s for over 14 years in the areas of human resources, talent acquisition and labor relations.

A constant learner, Laura has earned and maintains multiple professional certifications: Senior Professional in Human Resources (SHPR), Professional in Human Resources (PHR-CA) and Society for Human Resource Management Senior Certified Professional (SHRM-SCP). She is certified to deliver 360-degree feedback and is a graduate of the University of Wisconsin-Milwaukee Labor Relations/Negotiations program. Laura graduated from California State University Fresno with a bachelor’s degree in consumer science.