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Debut of Full Circle Products Increases Healthy Choices

Organic and Natural Products Support Healthy and Green Lifestyles

By Amy Johnston | Wednesday February 6, 2008

WEST SACRAMENTO, Calif. – A leader in offering choices for customers pursuing healthy lifestyles, Raley’s is now adding even more alternatives to their aisles that support organic, natural and environmentally friendly living. Raley’s is rolling out more than 100 Full Circle organic and natural grocery items and household cleaning products, giving customers an affordable, natural choice right alongside national brands on aisles throughout 124 Raley’s, Bel Air Markets and Nob Hill Foods stores.

“We’re very excited to expand our organic and natural foods options in such a significant way,” said Bill Coyne, Raley’s President & CEO. “Our Full Circle brand gives us a complete line of high quality, private brand organic and natural products that we’ve integrated throughout the store, right next to national brands, at affordable prices.”
Looking for pasta sauce? There will be an organic brand right next to your everyday national brand. Want some natural meat? It will be right there, in the regular Meat Department. Products will be available in six categories: Grocery, Produce, Meat, Seafood, Vitamins and Dietary Supplements and Household Cleaning Products.

Grocery: Contains only all-natural ingredients – free of additives like preservatives, artificial colors and artificial flavorings
Produce: Free of pesticides and unnatural fertilizers, produce meets all the requirements for USDA-certified organic food
Meat: Minimally processed and free of artificial ingredients or added preservatives
Seafood: Wild-caught and features the Marine Stewardship Council logo, signifying high environmental standards for properly managed and sustainable fisheries
Vitamins and dietary supplements: Free of artificial colors and preservatives and unlike some other health supplements, contain no chemical solvents or stimulants
Household cleaning products: Contain no harsh chemicals or toxins that pollute the environment
In the spirit of the high quality for which the company is known, Raley’s maintained the highest standards in selecting our organic and natural product line. Following strict U. S. Department of Agriculture (USDA) guidelines, Full Circle products fall under two categories, Organic and Natural. Full Circle grocery items and produce are Organic. Full Circle meat, seafood, vitamins and household cleaning products are Natural.
As close to a natural state as possible
Free of artificial ingredients, colors, preservatives and other non-natural chemicals
Limited refined ingredients
Responsibly produced and packaged
Organic, which includes all the attributes of natural and:
Grown and packaged to strict uniform standards and certified by the USDA
Produced using sustainable farming methods
Free of synthetic pesticides or fertilizers
Free of irradiation, sewage sludge or genetically modified organisms
Free of artificial antibiotics or growth hormones in meat and poultry

“As we expand our Full Circle brand, we will be increasing the product assortment to best meet the needs of our customers interested in organic and natural products,” Coyne said.

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