Funds raised by Raley’s Family of Fine Stores, the Sacramento Kings and KTXL Fox 40 will support communities ravaged by the Valley Fire and Butte Fire. These fires are considered among the most destructive in California history. “Our community is strong, and we back one another up in times of need,” said Leigh White, KTXL Fox 40’s VP General Manager. “F0x 40 viewers stepped up financially for our neighbors. We as a station are proud to use our airwaves as a vehicle for the message of hope and care, and we will continue to tell the stories of those affected while they rebuild what was lost.”
Collections will be dispersed equally between the American Red Cross and food bank partners through Raley’s non-profit, Food For Families. “With the fires contained, the rebuilding of our communities begins,” said Chelsea Minor, Director of Public Relations & Public Affairs. “Raley’s will continue to work with businesses and residents to continue to support our communities as they recover from the devastating fires.”
Donations from customers, fans and viewers will help supply much needed essentials to thousands of individuals affected by the regional wildfires. The Red Cross is providing shelter, meals, water, relief supplies, health services, emotional comfort and assisting people in planning their next steps.
“We are humbled by the support received by the community to help the people affected by the California Wildfires,” said Lilly Wyatt, Director of Regional Communications with the American Red Cross Gold Country Region. “Donations to Red Cross Disaster Relief allowed us to respond immediately to these wildfires and are still being used to provide help right now to people in need in California.”
Donations will continue to be accepted online at www.Foodforfamilies.org/donate. “Many of the families impacted by these devastating fires haven’t returned to their homes, jobs, or a daily routine,” said Scott Moak, Executive Director of the Sacramento Kings Foundation. “Our fans and community took a great first step to help those impacted begin rebuilding their lives, but there is more work to be done. We’ll continue to look for opportunities to help, in the communities affected, on the ground, and directly with those in need.“