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Raley’s Elevates Corporate Leader of Human Resources

Laura Croff promoted to Senior Vice President, People 

WEST SACRAMENTO, Calif. – Raley’s announced the promotion of Laura Croff to Senior Vice President, People. Laura is responsible for all aspects of Raley’s human resources strategy, including talent management, leadership development, labor relations, compensation and benefits. She will work closely with the Executive Committee to ensure Raley’s continues to elevate a culture that attracts, retains and develops the best teams. 

A proven professional, Laura is dedicated to ensuring Raley’s is a place where team members thrive,” said Keith Knopf, Raley’s President & CEO. Her focus on our business strategies and team member experience and ongoing dedication to advancing Raley’s social responsibility have and will continue to make a difference.”  

Lauraa member of Raley’s Leadership team, was previously promoted within Raley’s from Senior Director of Human Resources to Vice President of People in December 2018She has over 20 years of human resources experience, including 13 years serving Raley’s in various roles in human resources and labor relations 

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