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New Roseville Raley’s Opens to Customers Before the Holidays

Specialty Food Departments, Convenient Services for One-Stop Shopping

By Amy Johnston | Friday November 2, 2007

ROSEVILLE, CA – With the grand opening of its fourth store in Roseville, Raley’s Family of Fine Stores is giving local residents a reason to celebrate, just in time for the holiday season! On Wednesday, November 14 the new 33,000 square foot Raley’s store at 4051 Woodcreek Oaks Blvd. (at Pleasant Grove Blvd.) in Roseville will officially open for business at 6:00 a.m.

On opening day, the community is welcome to attend a ribbon cutting ceremony at 8:30 a.m. in the store, when Raley’s executives, store management and community dignitaries including Roseville Mayor, Jim Gray and Roseville Chamber of Commerce CEO, Wendy Gerig will be on-site to officially welcome customers into their new neighborhood store. The Roger Krum Jazz Quartet will entertain guests with live music in the morning.

Throughout the day, customers will enjoy coffee and refreshments, mouthwatering samples of Raley’s exclusive food offerings and many in-store giveaways, including the chance to win free groceries for one month. Families are encouraged to bring children along to celebrate the grand opening, as there will be family-friendly entertainment and activities for parents and children.

“We are extremely proud of this new store,” said Raley’s President and CEO, Bill Coyne. “It is well laid-out, easy to shop, with self-checkout also available. We warmly invite our Roseville neighbors to come and discover the exceptional quality of our meat and produce, extensive wine and gourmet cheese selection, accompanied by world-class customer service! All are invited to join us as we open our newest Raley’s Fresh Market and Pharmacy.”

The new location features a variety of convenient services and is designed for busy customers with healthy lifestyles, including:

Gourmet Sandwich Shop, featuring grilled panini sandwiches Sushi, hand-rolled and chef-prepared every day
Soup Kiosk, pour a cup of gourmet, hot soup
Fresh Take-and-Bake Pizza, delicious meals made to order Natural Foods, a signature department featuring natural supplements and organic offerings
Self-Checkout, four do-it-yourself stands give customers another option
Pharmacy, professionally dispensing medication and advice 7 days a week
Full Service Floral, offering beautiful pre-arranged fresh flowers and custom arrangements
Peet’s Coffee and Tea, specialty coffee and tea beverages made daily

These specialty departments are in addition to Raley’s exclusive departments, including:

Fine Bakery, freshly baked breads, custom cakes, breakfast pastries and more
Fresh Deli, offering prepared salads and fully-cooked entrées ready to heat-and-eat
Full Service Meat and Seafood, featuring USDA Choice Beef and fresh seafood
Fresh Produce, offering the best in AgriCheck certified produce and organic produce

This Grand Opening day also marks the kick off of the Raley’s Food For Families Holiday Bag Program. This giving campaign offers shoppers the opportunity to purchase bags of nutritious groceries, worth approximately $20, for only $10 at their neighborhood Raley’s, Bel Air, Nob Hill Foods or Food Source store. Through this annual program, Raley’s continues to make it easy for customers to donate to hungry families in local communities. Last year, the donation of 3.1 million pounds of food purchased by customers and colleagues who bought holiday bags between Nov. 15 and Dec. 24 surpassed the company’s 1 million pound goal.

Community Commitment:
Raley’s also offers its customers an easy way to give to local residents in need. The company brings a strong commitment to each community it serves with its support of Food For Families, its own non-profit charity that gathers donations year-round from customers and colleagues to help feed the hungry in the communities each store serves. One hundred percent of donations made in Roseville will go to the local Food For Families partner, The Salvation Army.

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