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Raley’s Family of Fine Stores has begun offering the services of wine stewards at some of their locations. The program began about 2 years ago with a decision to transform 20 of the chain’s 118 stores into “wine shop stores” – locations with wider selections of wine.
“It’s our job to make sure the customer comes in and doesn’t feel overwhelmed,” said Curtis Mann, Raley’s beer, wine and spirits expert.
Some stores with wine shops host tastings. Mann said he expects the number of locations with the wine shop designation, which is based on factors such as previous sales and demographics, to increase. Raley’s, Bel Air and Nob Hill locations with wine stewards currently include stores in El Dorado Hills, Granite Bay, Carmichael and Rocklin.
Watch coverage of Raley’s Wine Steward program on CBS Channel 13
Read about Raley’s Wine Steward program in the Sacramento Business Journal
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