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Raley’s Announces New Senior Vice President of Marketing

Raley’s Family of Fine Stores has named Deirdre Zimmermann as Senior Vice President, Marketing. In her new role, Deirdre will lead the advertising, marketing and external communications teams to advance the company’s brand.  As the company continues to promote the vision of health and wellness, Deirdre brings new strategies for brand management and attracting new customers.

“Deirdre’s extensive retail experience and unique perspective will ensure Raley’s is an even more customer centric organization focused on offering healthier choices for our customers at an affordable price,” said Keith Knopf, Chief Operating Officer.

With nearly 20 years of retail experience, Deirdre has served as Vice President of Marketing for several specialty retailers, including Brookstone, and most recently White House Black Market.  She moved up in the industry, working both in-house and for ad agencies representing great brands such as Fitigues, Jil Sander, The Field Museum and Talbots.

Deirdre graduated from Barnard College with a Bachelor’s Degree in Art History. She also studied Visual Communications at the Art Institute of Chicago and Photography at International Center of Photography. Deirdre enjoys spending time with her husband of nearly 20 years, and their son. An avid sports enthusiast, Deirdre enjoys running, yoga and swimming.

“I believe a comprehensive customer-centric approach is imperative for acquisition and retention,” said Zimmermann. “Raley’s has a strong brand in California and Nevada and I am excited to bring my marketing expertise to the grocery industry.”




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