Raley’s Celebrates 85th Anniversary with the Launch of “Good Never Stops” Campaign to Celebrate Everyday Moments of Positive Change
Raley’s customers are invited to celebrate with in-store specials and social media promotions
WEST SACRAMENTO, Calif. – In celebration of the company’s 85th anniversary, Raley’s is launching a new integrated campaign, entitled “Good Never Stops.” The campaign is intended to honor the everyday moments when Raley’s team members, customers and partners make a positive impact in their communities.
The “Good Never Stops” campaign launched online with a video highlighting all the good that occurs in Raley’s communities in just a 24-hour period. The video features some of the community partners Raley’s is proud to support, including Sacramento Food Bank & Family Services, California Rangeland Trust, Food Literacy Center, California Farmland Trust and Northern California Construction Training, Inc. Additional online elements include a website featuring articles and videos about Raley’s partners and stories of team members’ personal commitments to their communities on the store Facebook pages.
“Raley’s has been proud to serve local communities since 1935. Each and every day, our team members, customers and partners give back to our communities in their own unique and personal way,“ said Keith Knopf, Raley’s President & CEO. “For our anniversary this year, we want to inspire positive change and reaffirm our commitment to doing good together for the next 85 years.”
Raley’s customers are encouraged to get involved by using the #goodneverstops hashtag on social media to showcase their own efforts, inspire others to make a difference and see the good others are doing. Raley’s customers and team members will be introduced to volunteer opportunities with Raley’s Food For Families food bank partners over the coming year should they wish to participate.
Raley’s is also planning to show their loyal customers appreciation on this anniversary. Something Extra members who shop in-store or online on Wednesday, February 19 will receive 85 bonus points as an expression of thanks. There will be special items on sale starting on February 19 with pricing ending in .85 as well.
Raley’s founder, Tom Raley, opened his first store in Placerville, CA, in 1935. Now under the third-generation ownership of Tom’s grandson, Mike Teel, Raley’s remains privately-owned and family-operated and has grown to 129 stores throughout Northern California and Nevada. For the past 85 years, Raley’s has proudly supported causes that make significant impacts in the communities where their team members live and work.
Raley’s Food For Families is the center point of Raley’s charitable spirit and remains the passion of its founder, Joyce Raley Teel. The non-profit is now under the stewardship of Jennie Teel-Wolter, daughter of Mike Teel and granddaughter of Joyce and Jim Teel.
To learn more about the “Good Never Stops” campaign, Raley’s partner relationships and opportunities to volunteer, visit raleys.com/goodneverstops.
Raley’s is a privately-owned and family-operated customer experience grocery company headquartered in West Sacramento, CA. Raley’s stores are the destination for the best fresh products, affordable offerings and personalized service. The company’s commitment to infusing life with health and happiness by changing the way the world eats, one plate at a time, has made it a trusted source for food, nutrition, and wellness. Raley’s strives to enhance transparency and education in the food system in order to help customers make more informed, healthy food choices. Raley’s operates 129 stores under five banners: Raley’s, Bel Air Markets, Nob Hill Foods, Food Source, and Market 5-ONE-5. Making healthier offerings accessible to everyone, Raley’s has expanded beyond the store to operate grocery curbside pick-up and delivery in their nearby communities. Visit at www.raleys.com.