Raley’s announced the hiring of Yvette Waters to a newly created position, Nutrition Strategist & Brand Influencer. This new role is another step in supporting their commitment to evolve their brand and stores to change the way customers eat, one plate at a time.
Waters will drive nutrition strategy for all brands and work alongside the merchant team to bring high-quality, healthy products into stores. With a growing consumer awareness of the role food plays in health and wellness, Waters will support team member education on products and nutritional content. As the corporate dietitian, Waters will develop customer education pieces, attend community events, and make PR appearances.
“As Raley’s strives to make healthy options accessible to all, Yvette is a proven dietitan who will help guide our organization,” said Keith Knopf, Raley’s President. “Her knowledge and expertise will enhance our nutrition strategy. She will play an intregal role in improving the education and nutritional value of our relaunch of Raley’s private label products, including our clean deck line, Raley’s Purely Made.”
Waters was first hired by Raley’s to support the development of the company’s newest brand and concept, Market 5-ONE-5. She led the nutrition strategy, where she developed the category standards and curated the product assortment.
Waters is a registered dietitian, who has a passion for helping people find their individual version of healthy. She believes in personalized nutrition and will work to help customers understand nutrition and make informed decisions about their health and their lifestyle.
“This new role at Raley’s is a great opportunity to share my expertise and influence real change for Raley’s customers’ on their personal wellness journey,” said Yvette Waters.
Waters has her Bachelor’s degree in Nutrition Dietetics from the University of Nevada, Reno. In a few short weeks, Waters will receive her Master of Science in Nutrition and Human Performance from Logan University.
Prior to joining the Raley’s organization, Waters was a Registered Dietitian for the University of Nevada, a Dietitian for the Nevada Diabetes Association and an Intern and Nutrition Expert for a medical hospital.