Annual Food For Families Holiday Bag Program Kicks Off
\By Amy Johnston | Tuesday November 6, 2007
WEST SACRAMENTO, CA – Each year, Raley’s encourages customers and colleagues to consider supporting the hungry in local communities through a holiday giving campaign. The Food For Families Holiday Bag Program provides customers with an easy way to help those less fortunate in our community.
Starting Monday, Nov. 12 through Monday, Dec. 24, Raley’s invites customers to participate in this giving campaign by offering bags of nutritious, wholesome groceries, worth approximately $20, for only $10 at their neighborhood Raley’s, Bel Air, Nob Hill Foods or Food Source store. Raley’s absorbs all administrative costs of the program with 100 percent of every donation going directly to help feed the hungry. Local food banks distribute the donated food, which remains in the community in which it was collected.
Last year, customers and Raley’s colleagues purchased a total donation of 3.1 million pounds of food through the holiday bag program between Nov. 15 and Dec. 24 – exceeding the company’s original goal of 1 million pounds.
“During this season of giving, we wanted to make it convenient for our customers to help those less fortunate,” said Nancy McGagin, Executive Director of Food For Families. “With such impressive participation from generous customers and colleagues last year, we hope to collect 4 million pounds of food this holiday season.”
About Food For Families:
Food For Families is a registered 501(c)3 organization providing food for the needy year-round in the communities of Northern California and Northern Nevada served by Raley’s, Bel Air Markets, Nob Hill Foods and Food Source stores. Food For Families began as a holiday food drive in 1986 and was founded by Raley’s Co-Chairman and Owner Joyce Raley Teel and CEO emeritus Charles Collings. Since then, the organization has raised over $17 million and more than 7 million pounds of food for the needy in communities served by Raley’s stores.