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Raley’s Implements Itasca Magic™ Computer Generated Ordering after seeing positive results in pilot


WEST SACRAMENTO, CA – Raley’s is implementing Itasca’s Magic™ computer generated ordering and inventory optimization, and industry-standard DSD receiving solution to all of its locations. Raley’s most recently piloted Magic™ and will now roll out the service to its remaining stores. 

Itasca Magic™ is a computer-generated order and inventory management system that optimizes inventory. The system forecasts consumer demand along with sales and in return uses sophisticated algorithms to order the right quantity of the right products. Magic™ is a field-proven software solution that optimizes the replenishment and management of store-level inventory for all departments. 

“Better management of inventory is of critical importance, providing better accuracy, less out-of-stocks and higher quality products,” said Kevin Konkel, Chief Operations Officer. “Since implementing Itasca Magic™, we have seen significant improvements in on-shelf availability resulting in same store sales increases and reductions in overall inventory in our early store implementations. We look forward to getting the Itasca system into the rest of our stores, so we’ll have the products our customers want and more, creating an even better shopping experience.”

Raley’s early results have been positive. The company has seen a decrease in out-of-stocks, a reduction in excess inventory, and therefore, an increase in sales. 

“Raley’s dedication and involvement with the pilot implementation has helped make this project a success on many levels,” said Jeff Kennedy, Itasca’s President & CEO. “Combined with our machine learning technology, we anticipate Raley’s continued success as we expand to more stores and more product categories.   We’re proud of our partnership with Raley’s and look forward to serving them many years to come.”

About Itasca Retail: 

Itasca Retail Information Systems invents and builds industry-leading solutions for Inventory Management, DSD, Computer Generated Ordering (CGO) and associated data management. We provide reliable, high-performing and cost-effective solutions for Inventory Optimization, including merchandise forecasting, perpetual inventory, DSD receiving, and the hand-held devices that support store execution processes. Learn more at 

About Raley’s:
Raley’s is a privately-owned and family-operated customer experience grocery company headquartered in West Sacramento, CA. Raley’s stores are the destination for the best fresh products, affordable offerings and personalized service. The company’s commitment to infusing life with health and happiness by changing the way the world eats, one plate at a time, has made it a trusted source for food, nutrition, and wellness. Raley’s strives to enhance transparency and education in the food system in order to help customers make more informed, healthy food choices. Raley’s operates 129 stores under five banners: Raley’s, Bel Air Markets, Nob Hill Foods, Food Source, and Market 5-ONE-5. Making healthier offerings accessible to everyone, Raley’s has expanded beyond the store to operate grocery curbside pick-up and delivery in their nearby communities. Visit at 

Media Contacts: 

Itasca Retail Information Systems  Chelsea Minor
Des Moines, IA Director of PR and Public Affairs
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