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As a regional grocer and a company dedicated to serving their communities, Raley’s mobilized their resources to support the fire relief efforts during the Carr Fire earlier this summer. Between July 23 and September 4, 2018, the Carr Fire burned more than 220,000 acres in Shasta and Trinity counties in Northern California.  Making national headlines, the fire hit very close to home for the Raley’s organization, with many employees and customers impacted by the fires and not only forced evacuate, but in many cases have had no home to return to.
At nearby Raley’s locations, stretching from Yreka to Sacramento, customers and team members were asked to donate and support at the checkstand. Raley’s, in partnership with their team members and customers, raised $170,634.13 for the Shasta Regional Community Foundation and their Community Disaster Relief Fund.
“We understand the devastation that comes with wild fires and our team organized quickly to support our community with the resources needed most,” said Becca Whitman, Community Relations Manager, Raley’s & Executive Director, Raley’s Food For Families. “Without participation from customers across the company footprint, a donation of this magnitude would not have been possible.”
During the fires, Raley’s mobilized to aid in the immediate relief efforts, providing food and water to nearby shelters and first responders. Raley’s donated a refrigerated trailer to bring and store food at the Bethel Church emergency distribution center in conjunction with the Salvation Army. Along with the financial assistance and donations, Raley’s offered residents, returning to their homes after being evacuated, a 10% discount in-store, for a two-week period to help restock their shelves.
All donations will be distributed throughout the impacted area, directly supporting the rebuilding efforts, through the Shasta Regional Community Foundation.
“Thank you Raley’s and your customers for this generous donation. The Community Disaster Relief Fund will support nonprofit organizations and public entities that have a defined role in short-term and long-term recovery efforts by providing critical services,” said Kerry Caranci, CEO, Shasta Regional Community Foundation. “These nonprofits and public entities will provide direct support to survivors and will need the capacity to grow their services to meet these needs.”
Raley’s community team and Bill Webb, a Raley’s store team leader at the Redding location and a longtime member of the Redding community, presented this check to the foundation. *Note: Since the check was presented, additional dollars were donated, which reflects the $170,634.
Learn more about crisis response efforts.
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