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How to Use Shelf Guide

Look for these icons in-store on product price tags. Learn about what these icons stand for below.

Food and Beverage

These icons help you select products that suit your diet or lifestyle. Click them to learn more.



Nutrient
Dense

 



Vegan

 



Gut Health

 



Plant Based

 



Clean Label

 



Heart Health

 



Carb Friendly

 



Keto Friendly

 



High in
Protein

 



No Added
Sugar

 



Kosher

 



Grain Free

 



Non-GMO

 



Organic

 



Sustainability

 



Whole Grain

 



Gluten Free

 



 


Pet Care

Your pet may have dietary needs, too. Click to learn about these icons and simplify your product search.



Grain Free

 



Meat as 1st
Ingredient

 



Raw

 



High in
Protein

 



Gut Health

 



Gluten Free

 



Organic

 



Non-GMO

 



 


Health, Beauty & Household

With these icons, find items for home and body that align with your priorities. Click them for definitions.



Paraben Free

 



Phthalate Free

 



Clean Label

 



Sulfate Free

 



No Added
Fragrance

 



Sustainability

 

The Science Behind Shelf Guide

learn more

Our Registered Dietitian

Nutrition Strategist and Brand Influencer—Yvette Waters, MS, RDN, CISSN—loves connecting you to products you’ll love by leaning into what attributes you care about and analyzing thousands of items.