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This icon means that a product excludes questionable ingredients. Following the same standards as we use for our Purely Made line of products, we’ve identified items that do not contain artificial colors, artificial preservatives, artificial flavors, artificial sweeteners, artificial emulsifiers, thickeners, dough conditioners, maturing agents, bleaching, antibiotics or hormones.
Click here to see full list of banned ingredients. If a product does not contain these ingredients, it qualifies for the Clean Label icon.
Check out this fun, animated short that simplifies what we mean when we say Clean Label.