Nutrient Dense
This icon means that a product that provides a healthy dose of beneficial nutrients relative to a low number of calories. This eliminates your need to decipher the Nutrition Facts labels!
We’ve calculated which products get this icon by using the following criteria on a per-serving basis:
| Meals & Main Dishes |
- Contains 10% or more daily value of at least two of these essential nutrients: vitamin A, vitamin C, vitamin E, iron, calcium, vitamin D, magnesium, folate, potassium, fiber and protein.
- Contains less than or equal to 500 calories, with less than 10% of its calories coming from added sugar – Only New Nutrition Facts Panels will qualify.
- Meets FDA disclosure levels for Meals/Main Dishes (no more than 19.5 g total fat, 6 g sat fat, 720 mg sodium, and 90 mg cholesterol)
- Contains less than 7 grams of saturated fat and 600 milligrams of sodium.
|
| Individual Items (Snacks and Sides) |
- Contains 10% or more daily value of at least two of these essential nutrients: vitamin A, vitamin C, vitamin E, iron, calcium, vitamin D, magnesium, folate, potassium, fiber and protein.
- Contains less than or equal to 220 calories, with less than 15% of its calories coming from added sugar – Only New Nutrition Facts Panels will qualify.
- Meets FDA disclosure levels for Meals/Main Dishes (no more than 13 g total fat, 4 g sat fat, 480 mg sodium, and 60 mg cholesterol).
|
| Individual Items (Snacks and Sides Whole Grain – this applies to grain-based products such as breads, cereals, crackers, etc.) |
- Contains 10% or more daily value of at least two of these essential nutrients: vitamin A, vitamin C, vitamin E, iron, calcium, vitamin D, magnesium, folate, potassium, fiber and protein.
- Contains less than or equal to 220 calories, with less than 15% of its calories coming from added sugar – Only New Nutrition Facts Panels will qualify.
- Meets FDA disclosure levels for Meals/Main Dishes (no more than 13 g total fat, 4 g sat fat, 480 mg sodium, and 60 mg cholesterol)
- Whole Grain (on in the case of pasta, is either whole grain or vegetable/legume based)
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| Beverages |
- Contains 10% or more daily value of at least two of these essential nutrients: vitamin A, vitamin C, vitamin E, iron, calcium, vitamin D, magnesium, folate, potassium, fiber and protein.
- Contains less than or equal to 140 calories per 8 oz. serving size.
- Contains less than 5 grams of added sugar – Only New Nutrition Facts Panels will qualify.
- Meet FDA disclosure levels (no more than 13 g total fat, 4 g sat fat, 480 mg sodium, and 60 mg cholesterol).
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More Goodness in Fewer Bites
Check out this fun, animated short that simplifies what we mean when we say Nutrient Dense.
watch video on nutrient dense
