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Nutrient Dense

This icon means that a product that provides a healthy dose of beneficial nutrients relative to a low number of calories. This is super helpful since there’s a lot of math that goes into deciphering Nutrition Facts labels. 

We’ve calculated which products get this icon by using the following criteria on a per serving basis: 

Meals
  • Contains 10% or more daily value of at least two of these essential nutrients: vitamin A, vitamin C, vitamin E, iron, calcium, vitamin D, magnesium, folate and potassium. 
  • Contains 10% or more daily value of either fiber, protein or both.
  • Contains less than or equal to 500 calories, with less than 10% of its calories coming from added sugar. 
  • Contains less than 7 grams of saturated fat and 600 milligrams of sodium. 
Snacks and sides
  • Contains 10% or more daily value of at least two of the following: fiber, protein, vitamin A, vitamin C, vitamin E, iron, calcium, vitamin D, magnesium, folate and potassium. 
  • Contains less than or equal to or equal to 220 calories, with less than 15% of its calories coming from added sugar. 
  • Contains less than 5 grams of saturated fat and 250 milligrams of sodium. 
Beverages
  • Contains 10% or more daily value of at least two of the following: fiber, protein, vitamin A, vitamin C, vitamin E, iron, calcium, vitamin D, magnesium, folate and potassium.
  • Contains less than or equal to 140 calories per 8 oz. serving size. 
  • Contains less than 5 grams of added sugar, 150 milligrams of sodium and 3 grams of saturated fat (5 grams of saturated fat qualifies for milk products).

When You Want More Goodness in Fewer Bites

Check out this fun, animated short that simplifies what we mean when we say Nutrient Dense.

watch video

Nutrient Dense Grocery Haul

Follow our Nutrition Strategist and Brand Influencer, Yvette Waters, MS, RDN, CISSN, as she walks the aisles and shares some of her favorite Nutrient Dense products.

watch video

Nutrient Dense Under $25