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Helping Healthy Happen

Learn about all 23 attributes in our Shelf Guide program, for you, your pet and your home.

Food & Beverage

These icons help you select products that suit your diet or lifestyle. Click them to learn more.

Keto Friendly

Organic

Plant Based

No Added Sugar

Clean Label

Gluten Free

Vegan

Gut Health

Nutrient Dense

Heart Healthy

Carb Friendly

High in Protein

Kosher

Grain Free

Non-GMO

Sustainability

Whole Grain

Pet Care

Your pet may have dietary needs, too. Click to learn about these icons and simplify your product search.

Grain Free

Meat as 1st Ingredient

Raw

High in Protein

Gut Health

Gluten Free

Organic

Non-GMO

Health, Beauty & Household

With these icons, find items for home and body that align with your priorities. Click them for definitions.

Paraben Free

Phthalate Free

Clean Label

Sulfate Free

No Added Fragrance

Sustainability