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The Science Behind Shelf Guide

Our extensive product analysis saves you time reading labels.

We evaluated thousands of products to determine if they qualify for our Shelf Guide icons. Many of the items we carry earned more than one attribute! Our Registered Dietitian, Yvette Waters, MS, RDN, CISSN, worked closely with researchers to learn what is important to our customers when they’re searching our shelves and developed the new set of icons.

Once Waters determined the categories and icons, she created definitions for each and worked with a data partner to determine which products get which attributes. With Shelf Guide, it’s easier to shop for your favorites!

Certifications & Packaging Claims

Many Shelf Guide icons are based on whether a product has a third-party certification or makes a packaging claim. Two examples include Organic and Non-GMO labels.

Ingredient Analysis

We dove deep to analyze product ingredients and Nutrition Facts to discover if items fit our Shelf Guide definition. These include Keto Friendly, Clean Label and Plant-Based.