We evaluated thousands of products to determine if they qualify for our Shelf Guide icons. Many of the items we carry earned more than one attribute! Our Registered Dietitian, Yvette Waters, MS, RDN, CISSN, worked closely with researchers to learn what is important to our customers when they’re searching our shelves and developed the new set of icons.
Once Waters determined the categories and icons, she created definitions for each and worked with a data partner to determine which products get which attributes. With Shelf Guide, it’s easier to shop for your favorites!