Changes In-Store
We’ve moved cereals that contain 25% or more of their total calories coming from added sugar to the bottom shelf in our stores, to help bring awareness to which cereals have the most added sugar, often with less dietary fiber and other beneficial nutrients.
In addition, we’ve rolled out Higher in Added Sugar and Lower in Added Sugar shelf tags to many more categories to help you make informed choices at shelf and when shopping online. Over time, we’ll continue this effort with other categories to help you make informed choices at the shelf.
