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Spotlight on Sugar

We’re educating our customers about added sugar and its effects on our health, while advocating for you for better ingredients in the products we carry from our vendors.

It’s not our intention to tell our customers how to eat, but we do want you to be empowered with nutrition information when you’re thinking about what to purchase.


Changes In-Store

We’ve moved cereals that contain 25% or more of their total calories from added sugar to the bottom shelf in our stores, to help bring awareness to which cereals have the most added sugar and less fiber and other beneficial nutrients.

In addition, our Shelf Guide helps you quickly find products that don’t contain added sugar. Look for the “S” icon on shelf tags and learn more about our exclusive Shelf Guide.

Dig In

Explore more about our Sugar Awareness initiative:

Understanding Added Sugar

Understanding Nutrition Facts

Sugar Filter Equation


Shop Cereals Lower In Added Sugar