Raley’s NickelAid Campaign

Media Center: Press Release: 
Northern California & Nevada Libraries to Benefit From This Year's Raley's NickelAid Campaign
Customers Vote Overwhelmingly to Direct $100,000 to Support Reading Programs

WEST SACRAMENTO, Calif.  (September 18, 2013) – When next summer arrives, kids throughout Northern California and Northern Nevada are going to be able to sharpen their reading skills through a series of summer reading programs offered by community libraries thanks to the support of Raley’s annual NickelAid program.  In a recent contest hosted on the Raley’s Facebook page, customers had the opportunity to vote daily for one of four potential non-profit organizations to be selected as this year’s NickelAid partner.  Nearly 50% of all voters chose to support public libraries during the two week campaign. 

NickelAid was launched in 2011 at Raley’s, Bel Air, Nob Hill Foods and Food Source stores throughout Northern California and Northern Nevada.  Through the program, every time a shopper uses a reusable grocery bag – paper, plastic or canvas – at any Raley’s and Food Source store, the company donates 5 cents per bag to a special fund  while absorbing all administrative fees related to the effort.  This results in 100% of the donation going directly to the designated participant.  Past recipients of NickelAid funds have included the California State Parks Foundation, the Nevada State Parks Fund and the American Heart Association.

“On behalf of Raley’s, we are very excited to partner with both the California Library Association and the Nevada Library Association to support summer reading through the NickelAid campaign,” said Jennifer Teel-Wolter, Community Relations Manager for Raley’s Family of Fine Stores. She added, “NickelAid has quickly become a valuable way for local organizations to secure funding for vital programs and specific needs.”

Public library summer reading programs help children and teens retain and enhance their reading skills when school is out as well as provide a positive community for readers.  Research shows that reading just five books over summer prevents learning loss.  In fact, a study by the Dominican University Graduate School of Library and Information Science, students who participate in public library summer reading programs scored higher on achievement tests than those who did not participate in such programs.

“Summer reading programs held throughout California's public libraries help children keep up their reading skills during the summer, which means that summer reading programs give them a leg up on the next school year,” said Rosario Garza, executive director of the California Library Association.  She added, “The public libraries in communities served by the Raley's family of stores will be able serve more kids to achieve a brighter future!”

Past NickelAid programs have included the purchase and installation of new picnic tables atSand Harbor State Park and efforts to increase heart healthy fitness among at-risk families through the American Heart Association.

Raley's is a privately owned supermarket chain with headquarters in West Sacramento, CA. The company is comprised of four chains — Raley's, Bel Air Markets, Nob Hill Foods and Food Source — located in Northern California and Nevada.

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